Enabling farmers to use their voice for positive change in UK farming. Giving farmers and growers the confidence to tell their stories with pride; while helping journalists and programme makers find independent, authentic voices at the grassroots of farming.

We understand that farming is one of the most misunderstood jobs in modern society, and when a group feels disconnected from the rest of society it drives polarisation and division, which gets in the way of positive action on the climate and nature crisis.

By giving farmers the confidence to tell their stories with pride, Just Farmers is working to bridge the divide not just between farmers and the urban media, but with the consumer too - so that the general public has a better understanding of where their food comes from and the challenges that we all face around food security.

We provide free Media Education workshops to farmers and growers from all walks of farming life. We are open to everyone, large or small scale; organic or conventional; raising livestock indoors or outdoors. We want farmers who believe in the importance of open communication, and will always have an open door to the media - even on a bad news day.

We connect you with independent and authentic voices in farming through our free media sign-up portal. There you will find knowledgeable case studies who are willing to share their story and answer all your questions - because we know it’s not always easy finding good talkers without a wider agenda, and we know that negotiating access onto farms can be tricky.


Meet the Farmers

Just Farmers is generously supported by

Mercer Farming
Prince's Countryside Fund
Frank Parkinson Agricultural Trust

If you're a farmer or grower - Apply Here!

We ask everyone to fill out this questionnaire so we can learn about you and your farm, your thoughts on working with the media and what you hope to get out of the training we provide.

Just Farmers

"The Just Farmers concept will work because it delivers for journalists - a breed who are sometimes ignorant, usually time poor and occasionally lazy. I know, I am one. A one stop, curated resource of independent, articulate, engaged farmers will be a great asset to farming and journalism."

Tom Heap, Broadcaster and Journalist for BBC Countryfile, Costing the Earth and Panorama.