Enabling farmers to use their voice for positive change in UK farming.

We give farmers and growers the confidence to tell their stories with pride through fully-funded Media Education workshops; while helping journalists and programme makers find independent voices at the grassroots of farming.

We provide fully-funded Media Education workshops to farmers and growers from all walks of farming life. We are open to everyone, large or small scale; organic or conventional; raising livestock indoors or outdoors. We want farmers who believe in the importance of open communication, and will always have an open door to the media - even on a bad news day.

Apply Here

We connect you with independent and authentic voices in farming (from farmers and growers to industry commentators) through our free media sign-up portal. There you will find knowledgeable case studies who are willing to share their story and answer all your questions; because we know it’s not always easy finding good talkers without a wider agenda, and we know that negotiating access onto farms can be tricky.

Register Here

Meet the Farmers

Just Farmers is generously supported by

Mercer Farming
Prince's Countryside Fund
Frank Parkinson Agricultural Trust

If you're a farmer or grower - Apply Here!

We ask everyone to fill out this questionnaire so we can learn about you and your farm, your thoughts on working with the media and what you hope to get out of the training we provide.

“It is of no benefit to the farming industry to remain silent in the face of growing pressures. An actual farmer talking about his or her farm, as opposed to an industry representative, especially if the farmer has been trained to articulate their thoughts well, is far more powerful and far more likely to be trusted by the public. The public need to understand the personalities and real-life case studies behind the topics being discussed in the media.”

Rob Mercer, farmer and supporter of Just Farmers

“Farmers have to be willing to open up and answer difficult questions for the general public, and us as journalists, to be able to better understand their perspective. It is also our job as journalists to sometimes challenge these perspectives. We as reporters love to hear from people on the ground, personal experience and most importantly someone willing to give an honest insight into the industry.”

Mari Grug, Video Journalist, BBC Cymru Wales

“Just Farmers is trying to get people to understand each other better. And getting people to understand each other better is the best way to collectively make the world a better place for all of us.”

Gwyndaf Thomas, farmer (group seven)

“In the pre and post Brexit world, farming needs to make sure its voice is heard in the media. We need to hear from the farmers themselves – the people who put food on the table. Just Farmers is a brilliant idea – arming the farmers with the tools to articulate their story and resource for journalists to enable them to make direct contact with the farmers in the field.”

Sybil Ruscoe, journalist and broadcaster.

"I fully support the Just Farmers project. Trying to explain to the general public why so many farmers are struggling can be an enormous challenge. Farmers are not portrayed in a way that is worthy of any compassion. I believe this project will go a long way in raising awareness of the volatility of the farming industry and give a much-needed voice to the grass-root farmer.”

Sam Conway, The Farming Community Network

"The Frank Parkinson Agricultural Trust is delighted to support Anna’s initiative and we hope that a group of independent farmers who are willing to talk to the press about their own farms without criticising others will help bridge the gap between the rural and urban communities.”

David Gardner, Trustee, Frank Parkinson Agricultural Trust

“The pig industry is still here in part to the fact that Just Farmers gave me and others a voice.”

Stephen Thompson, farmer (group one)