BEEF, BUCKINGHAMSHIRE: Will farms alongside his father in Winslow, Buckinghamshire; across 200 acres of grassland, they have 250 pedigree Aberdeen Angus cattle - the Winslow herd. They regularly sell breeding stock into Europe and bulls into the commercial market. Aside from this, Will also runs a livestock transport and marketing company, covering over 155,342 miles a year and marketing around 8,000 sheep annually, he also recently delivered cows to Jeremy Clarkson.

As a second generation farmer he feels lucky to have grown up on the farm. He has a keen interest in livestock and enjoyed stock judging with the Young Farmers’ Club. He has also been involved in showing his own cattle as well as his uncle’s Holsteins.

Will enjoys producing the best stock possible, while keeping a keen eye on production efficiency by making sure they get the most from their stock with the lowest inputs, focusing on forage based ration wherever possible. He also enjoys the process behind the scenes, dealing with butchers and abattoirs as well as feedback from customers (supermarkets and the major meat wholesaler). However, he dislikes how red meat is portrayed in the media as a carbon killer.

Will loves interacting with the general public and shining the light on what he sees to be an underrated industry. “The public are very willing to listen, it’s just how we talk, and I’d love to talk to more people and promote the industry in any way I can,” he says.