Anna Jones, Founder

Just Farmers was set up in 2018 by freelance journalist and broadcaster Anna Jones. A farmer’s daughter from the Welsh Borders, Anna works as a Producer/Director and occasional presenter on television and radio programmes including BBC One's Countryfile, Radio 4's Farming Today, On Your Farm and Costing the Earth. She has reported on agricultural issues for BBC News and the World Service and written for The Guardian, Farmers Guardian and Farmers Weekly. Her first book will be published in 2022.

In 2016/17 Anna did a Nuffield Farming Scholarship, looking at the coverage of agriculture in news and current affairs around the world. She discovered a deep disconnect between farming communities and the mainstream, predominantly urban media - driven mostly by a lack of trust and transparency. It sparked the idea for Just Farmers. Anna wants to give farmers the skills and confidence to step forward and share their stories, while helping colleagues in the media build more contacts in rural areas.


Alex Price, Director

Alex is a freelance, self-shooting Producer/Director with 16 years’ experience in the TV industry. He has worked for the BBC, ITV and Channel 4 on programmes including The One Show, Countryfile, Gym Stars, Animal Park, Eat Well For Less, Gardeners’ World, Paddington 24/7, DIY SOS, Bargain Hunt, Flog It!, Big Brother, Antiques Roadshow Detectives and Comic Relief.

Alex has been involved with Just Farmers right from the start, using his camera skills to teach our farmers how to make videos on their smartphones and edit their own content for social media. With the right encouragement and a few insider tricks of the trade, Alex believes everyone can make a film on their phone - telling their own story, with their own words and pictures.

Alex and Anna met in 2015 when they both worked on Countryfile and live in Bristol and Shropshire with their sprocker spaniel Lucy.


Emily Davies, Project Editor

As a farmer's daughter, Emily's first experience with the media came at the age of three, when she and her family were filmed by ITV for an educational programme about farming. What started off as a fascination with the furry thing on the end of the boom mic became a career in broadcast journalism, as News Editor for ITV Central, and Digital Editor for ITV News and Good Morning Britain.

Moving from journalism into marketing, Emily has worked with a variety of brands including BT TV, Guide Dogs, adidas, Aviva, Barratt Homes and Maersk as a digital and social media specialist, and is now self employed; providing marketing and PR advice to agricultural businesses.

As an advocate for mental health, Emily is passionate about helping people improve their well-being, and volunteers for the Farming Community Network. She is also a fully trained yoga teacher and British School of Coaching Well-being Coach.

Emily Davies NEW