Job title: Media Manager 

Location: Remote (some travel will be required)

Terms: Freelance. 2 days (16 hours) a week at £225 per day or equivalent hourly rate. 

About Just Farmers Community Interest Company: Just Farmers provides free Media Education to farmers and growers across the UK, and helps members of the media find independent, authentic voices across British agriculture.

Our work is focused on improving communication, building skills and confidence, bridging division, and bringing people together to drive positive change at the grassroots of UK agriculture, and more widely. Just Farmers is committed to impartiality, balance and a diversity of views and will not align itself with any one political or campaigning body.

Job description:

This is a freelance role (2 days per week, preferably with time split across the working week) at Just Farmers Community Interest Company.

We are looking for a Media Manager who will play an important role in the media relations aspect of our work at Just Farmers, using their skills and contacts to connect our farmers with members of the media through the distribution of news briefings, and dealing with on-the-day media requests – as well as developing Just Farmers’ online presence through its social media channels and website.

This is the ultimate ‘you get out what you put in’ opportunity, with the opportunity to grow with Just Farmers as our ambition grows in the future. 

There is also the opportunity to be exposed to a wide and diverse network of professional contacts in the media and agricultural industries through this role.

About the candidate:

You will be enthusiastic, self-motivated and full of creative ideas!

As this role will be largely working from home, you will be self-motivated, organised and efficient with great attention to detail. A strong communicator with good interpersonal skills, you must be willing to pick up the phone and talk to people (not just firing off emails).

At the heart of Just Farmers is a small team of two, working with some fantastic external freelancers, sponsors and suppliers, as well as the friendliest farmers in British agriculture. A down to earth attitude to life and a good sense of humour are essential. Kindness, tolerance and inclusivity are cornerstones of what we do.

Key duties would include:

Monitoring the Just Farmers website, responding to media requests and liaising with members of the media who register with us.

Tracking and logging Media Connections, Coverage and Farmer CPD within our network of 156 farmers and growers.

Managing Just Farmers’ presence across social media; developing social media campaigns (where needed); increasing brand awareness and customer engagement; creating captivating content for Instagram, TikTok and LinkedIn; filming and editing reels; community management of accounts; designing content via Canva

Responding quickly to the national news agenda; finding stories within our farmer base; liaising with the media; pitching stories; editing and designing (using Canva) media briefings written by the CEO and sending briefings out to registered users; maintaining and updating media mailing lists

Writing web copy for our news blog on the Just Farmers website

Designing any marketing collateral (flyers, banners) via Canva

Supporting the Founder and CEO in driving forward the Just Farmers’ vision and mission.

Required skills:

Demonstratable experience any (or all) of the following: journalism, factual storytelling, public relations, marketing

Solid experience in social media management; ability to film and edit reels, write copy and deliver engaging content for Instagram, TikTok and LinkedIn

A good knowledge of Canva

Strong grasp of Excel and how to analyse data using formulas

You must be eligible to live and work in the UK

 Desired skills:

Experience of, or at least demonstratable interest in, farming and rural affairs

Knowledge of media law

A full, clean UK driving licence and access to your own vehicle

How to apply: Send your CV, a covering letter and a one minute video of yourself about what you would bring to this role to emily@justfarmers.org by Friday 3rd July.

Applications close on Friday 3rd July.

 Interviews will be held in person on Monday 20th July in Staffordshire.